Privacy policy

Last updated: March 25, 2026

USELESS PRIDE DISTRIBUTION (SIRET 95275579100011), headquartered at 4 Rue de Kourou, 31240 L'Union – France, operates the online store NICOLAS REYES, powered by Shopify. This policy describes how we collect, use and protect your personal data in accordance with the General Data Protection Regulation (GDPR – EU Regulation 2016/679).

1. Data controller

USELESS PRIDE DISTRIBUTION | 4 Rue de Kourou, 31240 L'Union – France | support@uselesspride.com | +33 7 50 72 29 40

For any data-related enquiry, please contact us using the details above.

2. Data collected

  • Contact details: name, postal address (shipping and billing), phone number, email address

  • Financial data: payment information processed securely by Shopify Payments (we do not store card data directly)

  • Order data: items purchased, order history, returns and exchanges

  • Browsing data: IP address, browser type, pages visited, visit duration – collected via cookies and analytics tools

  • Communications: messages sent to customer service

3. Legal basis for processing

  • Performance of contract (Art. 6.1.b GDPR): order processing, payment, shipping, returns management, order-related communications

  • Consent (Art. 6.1.a GDPR): marketing emails, non-essential cookies (analytics, advertising, personalisation)

  • Legitimate interest (Art. 6.1.f GDPR): fraud prevention, service improvement, IT security

  • Legal obligation (Art. 6.1.c GDPR): retention of accounting and tax records

4. Cookies

  • Strictly necessary cookies: essential for site operation (cart, session, security). No consent required.

  • Analytics cookies – Google Analytics: we measure audience and browsing behaviour to improve our store. Data is pseudonymised. Legal basis: consent.

  • Advertising cookies – Meta Pixel (Facebook): we use the Meta Pixel to measure ad performance and show targeted ads on Facebook and Instagram. Legal basis: consent.

  • Personalisation cookies: remember your browsing preferences. Legal basis: consent.

You can manage your cookie preferences at any time via the consent banner on our site.

5. Retention periods

  • Order and billing data: 10 years (legal accounting obligation)

  • Customer account data: account lifetime + 3 years after last activity

  • Marketing data (email): until unsubscribe or 3 years after last contact

  • Analytics cookies and browsing data: maximum 13 months

  • Meta Pixel data: maximum 180 days

  • Fraud prevention data: 5 years

6. Recipients of data

  • Shopify International Limited (hosting, payment processing, store management) – Canada

  • Printing and logistics providers (POD suppliers, carriers: Colissimo, Mondial Relay, DHL/UPS/FedEx, Chronopost)

  • Google LLC (Google Analytics) – United States

  • Meta Platforms Ireland Ltd (Facebook/Instagram Pixel) – Ireland/United States

Transfers outside the EU (notably to the United States) are governed by the European Commission's standard contractual clauses or equivalent recognised mechanisms.

7. Your rights

  • Right of access, rectification, erasure, portability, restriction, and objection

  • Right to withdraw consent at any time, without affecting prior processing

To exercise your rights: support@uselesspride.com | +33 7 50 72 29 40. We will respond within one month.

You also have the right to lodge a complaint with your national data protection authority. In France: CNIL – www.cnil.fr.

8. Contact

support@uselesspride.com | +33 7 50 72 29 40 | 4 Rue de Kourou, 31240 L'Union – France